You can't think about tomorrow without considering today—every choice creates a ripple effect. In fashion, thinking ahead often means considering style and how often you’ll actually wear a piece. But at AG, thinking about the future of fashion goes deeper. For us, it’s about the impact we make right now.
One of the most powerful things consumers can do is invest in garments that are made to last. That’s why purpose-driven fashion starts with the fabric. Our commitment to discovering more sustainable ways to create denim you'll love to wear time and again led us to challenge ourselves to design denim that's truly circular.
The result? Recycled denim.
Denim is timeless, but waste shouldn't be.
Sustainability is woven into everything we do at AG. Through mindful practices - like conserving resources, reducing waste, and sourcing materials organically we’re reimagining denim with deep respect for both craftsmanship and the planet. Design with purpose, create with care, and always think about our impact is our constant mindset.
For our Earth Day ’25 Capsule Collection, we’ve transformed reclaimed denim pieces that have been cut up, shredded into fibers, and rewoven into fresh silhouettes that honor the past while shaping a more conscious future.
Stella Cinched
A low-slung, recycled jean that nails the effortlessly cool, slouchy vibe. Its wide-leg silhouette offers plenty of room to move, making it a go-to for summer—no stiff, clingy denim here. The drawstring waistband adds a cinched-in touch, perfect for balancing the relaxed fit with a fitted top or crop top for an easy, on-trend look. Stella Cinched is available in two washes - Cenote and Underwater Cove.
Tellis
A modern, slim silhouette that captures the timeless spirit of denim, this recycled jean is a true wardrobe classic. Effortlessly versatile and endlessly wearable, it’s designed to move with you—comfortable enough for every day, polished enough for any occasion. With its clean lines and flattering fit, it’s the kind of piece you’ll reach for again and again, season after season. This Tellis is available in Cenote.
Felix
Effortlessly timeless, this vintage straight jean is made for the ones who know that true style never chases trends. With its easy mid-rise fit and classic five-pocket design, it brings that perfect blend of comfort and relaxed luxury. Whether you're dressing it up or keeping it casual, this is the kind of denim that moves with you - confident, cool, and always in style. This capsule's Felix is available in Underwater Cove.
Beyond this capsule, eco-conscious denim continues to show up throughout our collections, reinforcing our commitment to designing with intention and making sustainability a lasting part of the AG story.
So, how did we make this possible? By collecting used denim and partnering with leading mills that specialize in recycling. These experts help us ensure each piece is broken down in the most efficient, eco-minded way. From the denim strands to the pockets - even down to the zippers and buttons - every element is thoughtfully repurposed, giving life to a truly circular denim piece.
At AG, environmental responsibility guides everything we do. We’re constantly evolving with the planet in mind, making choices that reflect our long-term commitment to sustainability.
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