AG recently partnered with Vogue to produce a spring video with model and content creator Jessica Mau. The video highlights her favorite jeans from our Spring ’25 collection, capturing her relaxed style and everyday moments.
A California native, Jessica’s personal style is deeply rooted in the laid-back, sun-soaked vibe of the Golden State. Her refined yet relaxed aesthetic embodies a sense of ease, authenticity, and timelessness - an ethos that mirrors AG’s own identity as a Los Angeles-based denim brand.
"Being a Californian, I feel like there’s a
casualness that’s just a part of me...
AG is so California to me. It’s so classic.”
The recent Spring '25 Collection is a true embodiment of the California spirit—effortless, refined, and inherently optimistic. Drawing inspiration from Sea Ranch in Sonoma County, celebrated for its iconic timbered architecture and visionary American design, this collection captures the essence of tranquil West Coast living.
It introduces a modern uniform grounded in ease and elegance, offering a fresh perspective for the season ahead. From the rugged beauty of the Sierra mountains to the sun-soaked beaches of the Pacific, California's landscape - and its way of life - echo through every piece. The result is a collection that reflects versatility, understated sophistication, and a relaxed sensibility that defines the Golden State.
Shot through a series of stylized vignettes, the video celebrates movement, style, and craftsmanship. Each of these three pieces reflects AG’s commitment to timeless design and modern comfort.
The Adria: Your New Go-To Fit For Effortless Cool
With its vintage-inspired wash and ultra-relaxed fit, our Adria low rise wide-Leg jeans are made for sun-warmed walks along the California coast. They sit low on the waist, draping just right to give you that perfectly relaxed put-together look. Its five-pocket design gives you classic functionality, while frayed hems add a touch of lived-in charm. With just the right amount of slouch and structure, the Adria is not just a pair of jeans – it’s a whole vibe.
The Hattie Crop: Feel The Rhythm of Coastal Living
A cropped take on our best-selling Hattie barrel jeans, this silhouette embodies the effortless cool of LA without trying too hard. With an ultra-high waist and a softly curved leg, it creates a modern, sculpted shape that feels both relaxed and refined. Faded washes and subtle distressing add dimension and texture, while the cropped length—hitting just above the ankle—offers a fresh retainment for summer.
The Maisie 360°: Easy, Breezy, Beautiful Pull-On
The Maisie is a pull-on capri designed for effortless days strolling along and enjoying the breeze. Made for versatility in mind, Maisie pull-on capri blends comfort and polish with an effortless pull-on waistband that lands just below the knee with a clean, streamlined fit. Crafted from Indigo Ultra Stretch Denim, it offers a comfortable feel with a flattering silhouette—fitted through the hip and thigh and finished with subtle side slits for added ease. It’s your new go-to piece that captures the spirit of California living – laid back, yet pulled together.
Watch the Vogue X AG video