2010
Ozone Technology is adopted
Ozone Technology is adopted
AG introduced ozone technology into our wash process to gently cleanse and remove enzymes from the fabric, reducing water and chemical use.
At AG, we believe in leaving everything better than we found it.
For a long time, our process was simple: cotton was woven into denim, and that denim was hand-crafted into someone’s favorite pair of jeans. But over time, we began to ask ourselves—could a pair of jeans not only look great, but also help reduce waste? That question sparked more than curiosity. It inspired our commitment to creating sustainable denim, crafted with care, driven by purpose, and guided by a vision for the future.
Sustainability isn’t just a trend—it’s a core pillar of who we are.
Thoughtful Consumption:
Buying quality that lasts is the most sustainable thing you can do.
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Investing in wardrobe pieces that go beyond fashion trends is a reflection of thoughtful consumption. It says you choose quality over quantity and are dressing with purpose. By choosing well-made denim, you’re taking part in something bigger: conserving resources, reducing waste, and supporting more responsible sourcing.
The Journey
Scroll backwards through time to get a glimpse of what AG has done for Mother Earth.
2011
Laser Technology
Laser Technology
Eco-friendly lasers are introduced into our denim finishing process to replicate our signature vintage-inspired finishes, requiring significantly less water and fewer chemicals.
2014
Recycling Heat Dryers
Recycling Heat Dryers
Energy-saving dryer boxes were installed - up to 50% of the heat can be captured and reused for the next drying cycle.
2016
Solar panels are installed
Solar panels are installed
Solar panels were installed throughout the rooftops and parking areas our our LA factory and headquarters. These panels provide up to 30% of clean, renewable energy.
2017
Upgraded Lasers
Upgraded Lasers
Laser technology was further refined to enhance efficiency and accelerate production
2019
Water recycling systems
Water recycling systems
Two state-of-the-art water filtration systems were installed in our Los Angeles and Mexico factories to remove impurities and harmful substances, allowing the water to be treated and reused, significantly reducing our overall water consumption. We have recycled over 50 million gallons of water, but our goal is to continue to improve on this effort, not only internally, but with partners who share our vision for the future.
2020
Sustainable Fibers
Sustainable Fibers
We are continuously pursuing innovative & environmentally responsible fibers, enabling us to create timeless styles that reflect our commitment to sustainability.
2021-2025
The Jean Of Tomorrow
The Jean Of Tomorrow
Through a series of explorations, the Jean of Tomorrow was a capsule collection created to reflect our commitment to sustainability by combining innovative technology with eco-conscious practices at every stage of production.
Rooted In Quality & Sustainability.
Protecting the environment through organically sourced materials, reduced waste, and mindful energy use.