At AG, we believe true sustainability begins with craftsmanship that will last you for years to come, creating high-quality pieces that are made to last. We recognize that denim production can have an impact on the environment, which is why we've taken deliberate steps to ensure every part of our process is as responsible as it is refined.
Our commitment to sustainable practices isn’t seasonal—it’s rooted in a long-term vision for the planet and future generations. Through our initiatives, we've implemented thoughtful, measurable changes across our supply chain to reduce our footprint and enhance environmental stewardship.
Each initiative is part of a larger promise: to make exceptional denim with care, consciousness, and purpose.
Ozone
In 2010, AG introduced ozone technology into our wash process—a significant step toward reducing water usage, chemical consumption, and overall environmental impact. This eco-conscious innovation gently cleanses and removes enzymes from fabric without the need for traditional water-heavy methods.
The result? A cleaner process and a more sustainable product. AG denim becomes not only beautifully crafted but remarkably low-maintenance, designed to look and feel better with time while treading lightly on the planet.
Laser Technology
In 2011, we advanced our commitment to sustainability by introducing laser technology into our denim finishing process. This innovation allowed us to replicate our signature vintage-inspired finishes with significantly less water and fewer chemicals. By 2017, the technology was further refined to enhance efficiency, accelerating production while maintaining the craftsmanship and character that define AG denim.
Dryers
Thanks to energy-saving boxes installed in our dryers, up to 50% of the heat can be captured and reused for the next drying cycle.
Solar Panels
Both the Los Angeles factory and headquarters are powered by solar panels that have been installed throughout the rooftops and parking areas. These panels provide up to 30% of clean, renewable energy.
Water Recycling
In 2019, AG installed two state-of-the-art water filtration systems in our Los Angeles and Mexico factories. During the denim dyeing process, a large amount of water is used, and much of it becomes contaminated with residual dyes and hazardous chemicals. If not properly treated, this wastewater can pose a serious threat to local water systems and ecosystems. These filtration systems remove impurities and harmful substances, allowing the water to be treated and reused, significantly reducing our overall water consumption. We have recycled over 50 million gallons of water, but our goal is to continue to improve on this effort, not only internally, but with partners who share our vision for the future.
Learn more about our sustainability efforts