We live our lives in denim, but it’s hard to ignore the impact that it has on our environment. With the installation of two new water filtration systems, AG is committed to making sustainable denim for all the future generations.
Making A Difference
AG’s state-of-the-art water filtration systems have recycled over 20,000,000 gallons of water.
STEP 1 / COLLECTION
This is denim waste water
STEP 2 / SEPARATION
Trap and eliminate impurities
STEP 3 / CLARIFICATION
Filter out the denim sludge
STEP 4 / ULTRAFILTRATION
Sanitize the water
STEP 5 / REVERSE OSMOSIS
Complete purification
STEP 6 / REPEAT
Sustainability is a mindset
Raising The Standard
Every year, we push to do more. Our goal is to recycle 50 million gallons of water per year—that’s 75 olympic sized pools, 1.25 million bathtubs, 500 million 12 oz cups of water, or 417 million lbs.
Sustainability Looks Good On You
All AG garments are now produced using recycled water from our
Los Angeles and Mexico facilities. Green denim never looked so good.
