Pursuing sustainability in a sustainable way

Denim is a dirty business. That's why AG decided to do things a little differently.

100% IS OUR GOAL

We live our lives in denim, but it’s hard to ignore the impact that it has on our environment. With the installation of two new water filtration systems, AG is committed to making sustainable denim for all the future generations.

Making a difference

AG’s state-of-the-art water filtration systems have recycled over 20,000,000 gallons of water.

Raising the standard

Every year, we push to do more. Our goal is to recycle 50 million gallons of water per year—that’s 75 olympic sized pools, 1.25 million bathtubs, 500 million 12 oz cups of water, or 417 million lbs.